AZADEA Group Holding


Azadea Group is a Lebanese retail holding company based in

Beirut. Azadea Group has been representing franchised brands

for more than 25 years; managing over 40 international

brand names across clothing, accessories, food, multimedia,

home furnishings and sports goods.

In 1978, Wassim Daher opened a small clothing store on Hamra

Street, in the heart of Beirut. In the 1980’s, the Group witnessed


The next two decades established Azadea Group as a major

retail industry player in the Middle East through its expansion into

the United Arab Emirates (1993), Kuwait (1998), Qatar (1998),

Bahrain (1999), Jordan (2001), Egypt (2005), Saudi

Arabia (2007), Oman (2007) and Erbil (2009), as well as

through securing the franchise rights for major international brands

such as Zara, Massimo Dutti, Bershka, Pull & Bear, Stradivarius,

Oysho, Uterque, Zara Home, Mango, Decathlon, Gymboree,

Sunglass Hut, Colombus Cafe, Salsa, Promod, Boggi, Punto Roma

and many others.

Azadea Group is always thriving to grow its brand portfolio and

expand its store network across already existing and newly

developed markets.