Message from the President

Dear LFA Members and Friends,
We come back to you in this second edition from a fruitful meeting with the World Franchise Confederation (WFC) in Manila, where it was proven yet again how franchising is a strong business model that survived the global economic downturn. We found that the majority of franchise systems around the world continued to grow despite the economic turmoil of the past few years. Franchise networks proved to be better equipped to face tough economic climates than standard businesses, as they have a supportive and reliable network on which to fall back. Franchising has a multiplier effect in terms of enterprise creation and job generation. Read more...

LFA Takes Part in WFC Meeting in Manila, the Philippines

Delegates from 43 countriesgatheredatthe World franchise Council (WFC) meeting in Manila, Philippines, between 20 and 23 September 2011 to discuss the latest issues related to franchising worldwide.
Represented by Ms. Farah Chaaban, General Manager of LFA, Lebanon took an active part in these meetings. The meetings tackled major developments of the global franchise sector as well as national issues related to member countries and topics pertaining to the internal activity of the WFC. Read More...

LFA Lends Support to Latest Economic Move

After long dialogue and discussion between labor forces, economic instances, and the government, the latter issued a resolution on 12 October 2011 dealing with “wage adjustments”. Local economic instances found the resolution unfair and not based on scientific criteria and therefore not applicable.  As an active member of the Lebanese economic instances, the Lebanese Franchise Association joined the movement. Read more...

Graduation of First CFEP Class

Congratulations to graduates of the first Class of the “Certified Franchise Executives Program (CFEP)”, who have successfully completed this first academic program on franchising in the region. The graduation ceremony took place on December 5th at the Ecole Supérieure Supérieure des Affaires (ESA) – Beirut, in the presence of Mrs. Chantal Zimmer, General Delegate of the French Franchise Federation (FFF), ESA Director General Mr. Stéphane Attali and LFA President Mr. Charles Arbid. 

LFA Member News

Members of the LFA have been busy over the past several months – strengthening their brands, opening new outlets, innovating new market models, and building networks.

Several local brands are becoming solid regional players and some have even had a very successful start in the highly competitive western markets. 

Read More...

NewsFlash

The Lebanese Franchise Association (LFA), along with four LFA members - Al Rifai, Café Najjar, Mayrig and Semsom – was present at the event “Le Liban en France” which took place between 28 and 30 October 2011 at Le Palais des Congrès in Paris, France.

Organized by the French Embassy in Lebanon and the Union of Chambers of Commerce, Industry and Agriculture, the exhibition was a platform to promote Lebanese brands, concepts and way of life.

LFA Holds General Assembly on November 16

LFA held its annual General Assembly meeting on 16 November 2011 at the Chamber of Commerce, Industry and Agriculture in Beirut (CCIAB). The assembly was an occasion to meet with LFA members and discuss the Association’s latest achievements during 2011.
LFA president Mr. Charles Arbid welcomed the participants to this annual gathering, and thanked them for their support and interest in LFA’s mission and role in promoting excellence in the franchise sector in Lebanon and abroad. President Arbid discussed with the participants the latest economic topics and updated them about the move of economic parties towards wage adjustment, in which LFA takes a major part. Read more…
 

Crepaway's Sweet Road to Success

It was their mother’s delicious homemade crepes that inspired Claude & Charles Thoumy to open the kiosk offering only crepes in Kaslik in 1984. Charles Thoumy describes the journey to the 16 full service restaurants the chain owns today in Lebanon and gives us some of his secret ingredients to success. He also gave his secret ingredients to success. Read more...



Minister Sabonjian Promotes LFA Member Franchises on Visit to Armenia

In a supportive action aiming at promoting Lebanese expertise and brands in export markets, HE Mr. Freij Sabonjian, Minister of Industry, highlighted the importance of the Franchise sector in Lebanon during his visit to Armenia in September.

Mr. Sabonjian met with HE Mr. Dekran Davatian, Armenian Minister of Economy and Industry, and presented him with a list of Lebanese Franchise concepts, members of LFA, interested to expand into the Armenian market. 

LFA Lunch in Honor of Minister Nicolas Nahass

The Lebanese Franchise Association hosted a Lunch in honor of H.E. Minister of Economy and Trade Mr. Nicolas Nahass at La Posta – Ashrafieh. Chairmen of Lebanese economic instances, members of diplomatic missions, and press attended the lunch. The event was an opportunity to highlight issues related to franchise activity in Lebanon, such as intellectual property, which the minister considered a basic asset and an incentive for economic growth. He stressed the importance of franchising as a drive for growth, saying, “Without talent and innovations we can’t be distinguished”. Read more…
Copyright © 2012
Lebanese Franchise Association, All rights reserved.